A cartoon pig shot on an assembly line. Quotes from philosophers about the suffering of critters. These aren’t your usual big-budget billboard campaigns in New York. But these artists are aiming to raise awareness for animal rights during New York Fashion Week, starting August 29, by hosting a collective exhibition displayed on billboards.
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“Taking place during one of the biggest events on the annual fashion calendar, New York Fashion Week, Animal Liberation will provide a much-needed critique of the inhumane use of animal products like fur and leather in fashion industry,” according to a statement. published by artists.
Related: 5 Standout Brands From Vegan Fashion Week 2021
New York-based illustrator Praxis Vgz curates the art exhibition Animal Liberation in collaboration with art platform SaveArtSpace. A South American graphic designer, illustrator and artist, Vgz began working in Colombia in 2009. Since moving to New York in 2014, Vgz’s work has focused on animal rights and cruelty-free enterprise. .
Three other artists will also show their animal rights work on the billboards. Brazilian artist Camila Rosa began her career in 2010 with a female street art collective. Since then, she graduated to work with big name clients like Apple, Netflix and Adidas. Fashion Weeks will pass under Rosa’s work of scowling women holding a rabbit, a kid and a piglet.
British illustrator and animal rights activist Kate Louise Powell enlists famous philosophers like Jeremy Bentham to help push her point. She associates an illustration of two apparently skinned but alive rats held in the gloved hands of researchers with Bentham’s assertion: “The question is not, ‘Can they reason? Nor, ‘can they talk?’ But rather, “can they suffer?”
The fourth artist on the Fashion Week show is British artist Philip McCulloch-Downs, a vegan activist since 2005 and animal rights artist since 2014.
Non-profit organization SaveArtSpace prides itself on “putting culture above commercialism” and thereby empowering artists of all backgrounds with its message of social change. Since its launch in 2015, the non-profit organization has installed the work of over 500 artists in 900 advertising spaces across the US and UK. If you’re in New York for Fashion Week, be sure to watch and check out this billboard art exhibit.
Images via SaveArtSpace